Become a Founding Member
More than a gym — ATHLON is a movement.
Where fitness meets innovation, culture, and community in the heart of Dubai.
Become a Founding Member
About ATHLON | Performance Lifestyle™
A premium fitness and lifestyle brand, launching its first flagship location in Dubai— ATHLON Performance Club
More than a gym, ATHLON Performance Club is a fusion of fitness, culture, and modern lifestyle standards. Designed as an all-in-one high-performance hub.
Co-founded by professional bodybuilding champion Zaid El Far and MIR Holding Global, ATHLON is built for performance-driven individuals, entrepreneurs, and fitness enthusiasts, setting a new standard in the high-performance space.
From state-of-the-art training facilities and wellness clinics, to business networking lounge and media production studios, ATHLON is the ultimate performance lifestyle destination.
Vision
To pioneer a new era in the fitness and performance industry.
Vision
To pioneer a new era in the fitness and performance industry.
Mission
To design spaces and systems that elevate how we train, connect, and live — all within one unified performance ecosystem.
Our Values
- We Invent
- We Unite
- We Engineer
- We Shape the Future
Fitness made simple
Your own personal trainer wherever you are
Discover ATHLON Inside Out
Dive into our official company profile to explore ATHLON’s vision, infrastructure, offerings, and future roadmap — all in one interactive experience.
A Space Designed to Perform Together
From high-performance labs to community-driven hubs — explore how ATHLON’s physical world fuels digital progress.
A Space Designed to Perform Together
From high-performance labs to community-driven hubs — explore how ATHLON’s physical world fuels digital progress.
How Are We Different
ATHLON isn’t just a gym—it’s a full-spectrum performance living ecosystem revolutionizing fitness, wellness, and modern culture.
Establishing in Dubai. Expansion to The Region
Establishing in Dubai.
Expansion to The Region
- Headquartered in the Dubai — with gym clubs expanding across UAE and GCC.
Digital-First. Global Reach
Made to Scale Worldwide
Media Production
- In-house content studio
- Fitness & Lifestyle Influencer’s Affiliation
- Branded partnerships
AI-Coaching | Leadership
- Smart performance tracking
- Digital coaching systems
- Executive leadership programs
Wear the Brand
- Our athleisure line bridges performance and style — designed for training, living, and comfort.
Dine in Style
- Meal prep, gourmet dining, and business-social lounges built for health, recovery and connection.
Bio-Upgrade
- Our wellness clinic merges biohacking, diagnostics, and AI protocols to optimise human-performance.
ATHLON's Culture & Community.
- ATHLON is a living brand — through storytelling, creative-media, podcasting, and co-hosting seminars & retreats.
Word Class Experts
18K+
1300+
Who we serve
Progress tracking
- Track workout time and weightlifting
- Track your weight and visualize your progres
- Determine the most optimal programs
Be Part of ATHLON’s Founding Circle
Let’s Build the Future of Performance Together
Testimonials
User's success stories
Max Ford
Barista
Lisa Svan
Manager
Peter Doe
Developer
ATHLON is launching soon
— and you can be first in line
We’re building a new standard in fitness, wellness, and lifestyle. Join the Founding Circle to stay updated, share your interest, or express how you’d like to get involved — as a member, investor, or brand partner.
Be Part of ATHLON’s Founding Circle
Join us early — as a member, an influencer or an investor. Let us know how you’d like to be involved, and we’ll keep you first in line for exclusive updates and opportunities.
